Listen to Your Buds

LTYB CES Poster 2

LTYB Detail


Self-initiated redesign of mascots used in ASHA’s “Listen to Your Buds” campaign and materials. The two original characters (shown at bottom) had been used for a few years. I refined and simplified their appearance. My approach (seen in top images) aimed to keep the characters recognizable, yet render them in a warmer, friendlier, and less alien style.

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